The need for fresh eyes is important for the products and tools we create as well. While the full time people who work on products are undoubtedly experts on them, that very expertise can get in the way of seeing what outsiders will notice first.
Storytelling is an important skill for anyone who works with data and turning insights into action. A story is more than an account of incidents or events. It is a path to understanding, and serves a purpose greater than simply relaying information, because good narrative can enable decision makers to both see the import of the data, and see the path to action.
Tell me if you’ve heard this before — a Lyft driver with a programmed GPS (almost) ends up in the wrong country. No, not the one where the Uber driver got stuck on stairs, or for that matter any of myriad examplesof people blindly following a magical machine voice, with morals about the dehumanization power of machines. My story is about how machines, or perhaps, more appropriately, the algorithms that run them, need to be considered as active agents in social interactions, albeit ones that do not behave in the same way as human actors.
One of my many activities I enjoy is mentoring entrepreneurs and startups. A key part of the startup playbook is talking to customers. On the philosophy that everyone could (and should) be talking to other people, that means there are a lot of these conversations happening. Here are 7 key things to keep in mind, before, during, and after customer interactions.
As an anthropologist, I am familiar with the interplay between magic and science and the seemingly divergent realms of rational scientific process and causality through magical association. Often the lines between them are not so distinct as we might like to believe that they are. The same holds true In business, where the belief that following certain (rational) processes, steps or frameworks will, by (magical) association, lead to desired results.
The issues of understanding infrastructure and rendering tacit knowledge about its master narratives explicit—to ourselves and to users—do not have easy answers.
Company success and employee satisfaction depend on social ties that are hard to forge in a globalized era
A reflection on the malaise and angst of middle aged professionals encountering work, love, death, and daily life in a world that requires constant evaluation and reevaluation for each individual’s own personal sensemaking.
Drawing on an array of methodological tools and collaborating across the business to achieve results.
Since the early 20th century, calendar reformers have fought to smooth global commerce and unite humanity. But can adopting a new calendar bring people together in peace?
Sometimes, what we don’t see is just as important as what is clearly in front of us. If you are at the beach and not seeing any seagulls, it is a reasonably good sign that a storm is approaching, since the birds have organs that detect the barometric pressure changes and will find refuge. This ability to see something where there appears to be nothing is crucial when it comes to taking action based on research findings (or the apparently lack thereof). Artists and designers refer to this as negative space.