How can Negative Space inform innovation?

How can Negative Space inform innovation?

Sometimes, what we don’t see is just as important as what is clearly in front of us. If you are at the beach and not seeing any seagulls, it is a reasonably good sign that a storm is approaching, since the birds have organs that detect the barometric pressure changes and will find refuge. This ability to see something where there appears to be nothing is crucial when it comes to taking action based on research findings (or the apparently lack thereof). Artists and designers refer to this as negative space.