Each of these offerings can be adapted to your organizational needs, or let me collaborate with you to develop a custom presentation

Customer Discovery Intensive

An introduction to Customer Discovery for organizations without a formal research practice and early-stage entrepreneurs. Participants will understand the iterative process of customer discovery, their potential customers’ needs and pain points and how to test hypotheses with qualitative customer research.  The goal of this session is to help new organizations and early-stage founders ensure their ideas are connected to real-world demand. Participants will learn to: 

  • Identify and understand your customer: Validate or challenge your assumptions by speaking to customers to ensure your product or service can address real and pressing needs.   

  • Refine your value proposition: articulate and refine your value proposition by understanding what resonates with potential customers. 

  • Test hypotheses with qualitative research: understand where there is value, how that value needs to be delivered in order to be realized, and how you may need to pivot to create a product-market fit. 

Democratizing Research Thinking

Lately research work has become more inclusive, with democratization efforts bringing more people into the process of collecting data. It is also imperative to bring more people into the process of Research Thinking. Research Thinking supports impactful change by applying an understanding of human needs and behavior to decision making.This interactive session will guide non-researchers through the principles of Research Thinking, with a focus on framing problems, identifying assumptions, understanding what data is needed to enable decisions, and synthesizing findings to understand complex systems and the best path forward. Participants then work in groups to identify and collaboratively apply Research Thinking approaches to their own challenges.

Talking to Stakeholders

Presenting research is more than delivering analyzed data. The value of work is limited by whether or not clients and stakeholders act on our learnings and recommendations. In order to ensure that we are heard and understood by decision makers, we need to understand them and outcomes they care about so we can frame both how and what we deliver.  In this talk, I will help you strategize around how to present your work for impact by: get the end results/actions you want out of presenting research by:

  • Knowing your audience

  • Framing your intended outcome

  • Articulating your key message--what is the most important thing for your audience to walk away with?

  • Curating a narrative 

  • Choosing a format 

Visualizing Organizational Infrastructures

Awareness of the internal interconnectedness of organizations and a holistic view of how one part of the system affects another are crucial to our success. At the same time, the organizations themselves frequently do not acknowledge this interdependence, instead developing cartesian structures that assume that each part of the whole can operate independently, and that challenges can be addressed with point solutions. Creating physical representations of these intangible structures can emerge unseen organizational barriers and challenges and enable new insights into how to approach them. Participants will use a range of materials to create tangible expressions of organizational infrastructures, in order to visualize the barriers they may create in our work and to better understand how to work with them and around them.  After the activity, participants will discuss:

  • What the tangible artifacts made apparent

  • How might we work through (or around) infrastructure challenges

  • How visualizations and tangibility might engage organizational stakeholders in change